Why We All Love Stories

Paul Zak, a professor at Claremont Graduate University studies the effects of character driven stories on our brains. Based on his article posted on the Harvard Business Review, he says that as social beings empathy plays an essential role in helping us determine how likely others are to respond to a certain situation. Zak ran oxytocin experiments on his subject, the chemical released when we empathize with one another, and discovered that character driven stories consistently cause synthesis of this chemical. Further, the amount of oxytocin synthesized predicted how much a person was willing to help others. Read his article for more info.